Overview
Northloop Athletics came to us with quality blanks and zero identity. They needed a streetwear label that could stand next to established brands on the same rack — from the chest graphic down to the hang tag.
The challenge
Apparel branding lives or dies on restraint: one wrong font choice and a premium hoodie reads as merch-table. We had to build a system flexible enough for seasonal drops but disciplined enough to stay recognizable.
Our approach
We ran a two-week sprint — moodboards, sketch rounds, then wear-tests with real customers. The winning direction paired a condensed wordmark with a minimal label system, applied consistently across garments, tags and packaging.
