Overview
Fern & Fable’s botanical formulas deserved packaging as considered as the product inside. We designed a full bottle-and-label system across six SKUs — legible at arm’s length, beautiful up close.
The challenge
Cosmetic labels must carry a small novel’s worth of regulated copy while staying elegant. The hierarchy had to work across amber glass, frosted pumps and folding cartons.
Our approach
We built a modular label grid — brand block, benefit line, ritual copy, compliance zone — then tuned typography and finishes per substrate, with press proofs for every material.
