Overview
Flowdesk’s product was strong but its site leaked trials: visitors bounced before understanding the value. We rebuilt the marketing site and first-run experience around one story — set up in minutes, insight in hours.
The challenge
Analytics showed a 70% drop between pricing and signup. Session replays revealed the cause: feature lists without context, and a signup flow asking for everything upfront.
Our approach
We interviewed fourteen users, mapped the decision journey, then redesigned page by page — proof-led sections, interactive product shots, and a three-step signup that defers billing details until value is proven.
