Overview
Creatoom helps creators plan content, and its first screens felt like a spreadsheet. We gave the iPhone app a warm, visual system — bold headers, playful illustration and gestures that make planning feel like play.
The challenge
Powerful features were buried three taps deep, and the visual style didn’t match the creative audience. We had to simplify the information architecture without removing capability.
Our approach
Card sorting with twenty creators set the new structure. Then we designed a bottom-sheet-first UI with a custom illustration set, prototyped the key loops, and shipped App Store screenshots alongside the build.
